There are only a few occasions in a year when many people go out and make reservations for dinner. Christmas, New Year and Valentine’s day are a few names to mention. While we hope you had a blast on Xmas and New Year, it’s time to really plan for the coming valentine week.
The week for lovers also gives restaurants a good reason to celebrate. There is a chance to double the sales during Valentine if they prepare their promotion strategies accordingly. Yes, offering good deals on Valentine’s day is an effective outreach method to help local visitors consider your lounge a perfect place to celebrate their evening.
Valentine’s day is a great opportunity to attract new customers to your lounge. And if you didn’t have success last year then prepare for it in advance. Here we are discussing some ideas for your restaurant promotion so that failure doesn’t happen again.
Start promoting early:
We know Valentine’s day falls in February, but to stay ahead of the game, we suggest you plan your marketing early in January. First, analyze your last year’s promotion ideas and revamp them. Determine your holiday hours and if there are any changes then mention them early. You can also encourage patrons to make an early reservation by offering a free wine bottle or special discounts on early reservations. Also, put some other interesting marketing plans into play by the end of January so that people take some time to utilize your marketing efforts.
Cross-promote your offerings:
Be in touch with a local spa, florist, bakery shop or a musician to cross-promote your love for big day. Rather than competing with them, help fellow business owners by providing an interesting package deal. By offering beautiful rose bouquets, presenting live music and by offering after dinner shoulder massages you can entice your visitors with these amazing offers. In return, you can ask them to advertise on your behalf.
Offer gifts for something extra:
Everyone adores gifts and they are even more special when they come unexpectedly. Woo your guests with a beautiful flower arrangement before or after their dinner. Offer some beautifully wrapped candies or chocolates as your welcome gift to your guests. Also, decorate your lounge for the occasion so that couple can really feel the love.
Offer love to singles also:
Not everyone is excited about Valentine’s day. The demographics of single people are also worth reaching out for Valentine’s specials. Singles may feel left out on Valentine’s day. So make them included by offering some special deals just for them. Encourage them for organizing big group parties or partner with some dating sites and arrange for some blind date events.
Keep in mind that Valentine’s day is the busiest time of the year for restaurants and rooftop lounges in London. So make the most out of this day and make a good profit for the entire year.
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